The huge 2300 seat grade II listed Mayflower Theatre has bounced back from the pandemic closure with a strong programme of Musical theatre and in a short period since reopening has presented tours of The Rocky Horror Show, Hairspray and now the opening week of 2021 regional tour of 9 to 5. The strongly themed shows around sexual awakenment and transvestism, racial equality and integration and female equality in the workplace respectively, though wrapped up in a period feel of the sixties to the eighties, still resonate well with audiences today in the era of Pride, Black Lives Matter and #MeToo. But most of all they work as entertainments because they are fun, high energy and presented with a knowing charm, well targeted at audiences who crave that feel-good factor on a night out.
It is interesting that the West End too has found a strong response to Anything Goes at the Barbican, Hairspray at the Coliseum and Jersey Boys at the Trafalgar Theatre and now in previews, Back to the Future at the Adelphi with their period feel and lively high-quality presentation. The regional sector may not get the same production values and big-name casting but venues like the Mayflower are big and roomy enough to offer well-priced comfortable access to these big musical shows with top ticket prices less than half the average price achieved in London. It makes for a very good value night out without the travel hassles of the London Tube or a 20-mph speed limit in the congestion zone in London!