When West End theatre is good it sells out. You will struggle to get tickets
for the extraordinary “Harry Potter and the Cursed Child” at Palace Theatre in
the next 12 months or for the Broadway transfer “Hamilton” which opened late
last year. Equally it is extraordinary that Tom Hiddleston's “Hamlet” directed
by Ken Branagh at RADA's 160 seat theatre as a fund raiser for the academy
should have such limited chance to raise funds which could have subsidised
places for those who might not otherwise attend the academy. Yet technology
does now allow such shows to reach a wider audience not just in UK but around
the world.
Anyone who saw Billie Piper's brilliant performance in “Yerma” this year,
broadcast live from the Young Vic, can confirm that the cinema not only allows
access to otherwise sold out shows but while retaining the essential
theatricality of the production, also adds to the overall enjoyment with
exclusive content & dramatic close ups that the theatre audience themselves
might miss.
Ever since I saw Zoe Wanamaker with tears running down her face as the
camera zoomed around the front of the Olivier stage during a production of the “Cherry
Orchard” live at a cinema near my home, I've been sold on the new medium. With
James Corden in “One Man, Two Governors”, the cinema audience went backstage in
the interval to see unique action with the drenched audience member from the
end of Act 1 in dispute with the cast. It added to the show and captured the
brilliant farce for a wider audience.
Why don't more producers with hit shows make their shows available? Branagh
knows from his “A Winter’s Tale” with Judi Dench that these shows can sell, so
surely to raise funds, he should have made this available not just to the many
Hiddleston fans around the world but also to all who love great theatre. He was
himself amazing in the broadcast of “Macbeth” from the Manchester International
Festival in 2014.
Many top artistes can’t commit to long West End runs and therefore the biggest
stars may only do a twelve week season, this constraint both limits the amount
of performances to satisfy demand and limits the upside return for investors in
the production. A live broadcast towards the end of the run should widen the
audience reach (something that the Arts Council of England and Wales actively
supports) and for a successful show improve the return for investors.
What is interesting to note is that the cinema can deal with a variety of
theatrical formats, both “Macbeth” and “Yerma” used traverse stages with
audiences both sides of the action. “A Winter’s tale” and “One Man, Two
Governors” were traditional proscenium arch presentations and “The Cherry
Orchard” and another broadcast hit, the wonderful “Frankenstein” came from the
vast Olivier stage at the National Theatre. The production values are not
diminished by the broadcast, in many ways they are enhanced with close ups and
overhead shots, without ever allowing the cinema audience to forget that they
are a part of a live experience.
Of course the capture of each production adds costs with extra rehearsals,
some lost seats and the technical production and distribution expenses but for
sold out shows where the demand is strong and with a highly saleable leading
performer, the production should reach 100's of cinemas and create additional
income for the production as well as satisfying a wider audience and showcasing
the talent.
If you can’t afford the time and cost of going to the West End to see the
best companies and productions, the local cinema offers easy access to see
these great shows. There is a great variety on offer, just look at some of what
is coming up over the next 6 months:
Date |
Company |
Show |
Author |
16 January |
Royal Opera House |
Rigoletto |
Verdi |
27 January |
Metropolitan Opera |
Tosca |
Puccini |
14 February |
RSC |
Twelfth Night |
William Shakespeare |
22 February |
Young Vic |
Cat on a hot tin roof |
Tennessee Williams |
24 February |
Metropolitan Opera |
La Boheme |
Puccini |
28 February |
Royal Ballet |
Winter’s Tale |
Christopher Wheeldon |
4 March |
Bolshoi |
The Flames of Paris |
Vasily Vainonen |
6 March |
Royal Opera House |
Carmen |
Bizet |
20 March |
Patrick Dromgoole |
Lady Windermere’s Fan |
Oscar Wilde |
22 March |
Nicholas Hytner |
Julius Caesar |
William Shakespeare |
4 April |
Royal Opera House |
Macbeth |
Verdi |
11 April |
RSC |
Macbeth |
William Shakespeare |
10 May |
National Theatre |
Macbeth |
William Shakespeare |
16 May |
Christopher Wheeldon (Choreography) |
American In Paris |
Gershwin |
12 June |
Royal Ballet |
Swan Lake |
Tchaikovsky |
It is relatively easy to find the times and nearest cinema by going on line
and looking at your local cinema site or the event cinema listings. There are
also many encore broadcasts of productions. The best cinemas are organised
enough to make a programme available at the cinema.
The more we support these broadcasts, the more producers will work to make
them available and more people will get to experience live theatre without a
“long day’s journey into night” to visit the theatre.
Article by Nick Wayne